The Persuasion Architect

While many of us are often referred to as a “Jack-of-all-Trades” when it comes to User Experience, it is important that we don’t forget to embrace multiple specialties when the resources and budget are available to expand the team.

This article talks about one of these possible new additions, a specialty role called the Persuasion Architect. This person adds to the team by bridging the gap between Usability and Marketing.