Learning from Nicole Lazzaro: Motivation in Games
I recently came across this great video interview with Nicole Lazzaro, Founder of XEODesign Inc. on bigthink.com. She provides a very engaging presentation on why games are fun, and what motivates us to play. It’s important in designing good applications…
Keep Users Engaged with Motivational Design
Intrinsic motivation, it’s what makes us want to do something because the activity of doing it in and of itself is is enjoyable. Extrinsic motivation on the other hand, is when we are motivated by things outside ourselves, like money. It is…
Persuasive Design with Spencer Gerrol
Recently I attended a great presentation by Spencer Gerrol (Human Factors International) in Atlanta entitled “Beyond Usability: The Science of Persuasive Design”. Gerrol discussed how important it is to not only make our websites easy to use, but to make…
The Persuasion Architect
While many of us are often referred to as a “Jack-of-all-Trades” when it comes to User Experience, it is important that we don’t forget to embrace multiple specialties when the resources and budget are available to expand the team.
This article talks about one of these possible new additions, a specialty role called the Persuasion Architect. This person adds to the team by bridging the gap between Usability and Marketing.