Information Architecture vs. Interaction Design
I am often surprised to find that many practitioners do not feel there is much difference between Information Architecture (IA) and Interaction Design (IxD) as I find the differences to be rather distinctive. I feel both deserve unique recognition as both have their own…
The Power of A/B Testing
When it comes to increasing conversions on click through and sign up, and testing the nuances of design all of my favorite articles are coincidentally about A/B testing. Below I will discuss two of those posts, one about Sidelinesapp.com and one about…
UPA 2012 Session Sketchnotes
I did back to back conferences this month, attending the UPA the day after flying out of Ohio from Midwest UX. Still excited about the sketchnoting workshop I had attended there I decided to see if I could keep it going throughout…
Midwest UX 2012 Session Sketchnotes
I’m so pleased that I was able to attend Midwest UX this year in my hometown of Columbus Ohio, and I was thrilled that it was hosted at COSI. It was a great conference with a lot of local talent…
Falling for eHarmony.com
I happened to find out about the new eHarmony.com design purely by accident. A single friend of mine was getting her daily virtual flirting fix when she noticed that some areas of the website had been redesigned. Luckily, she had…
IA Summit 12: Dimensions of Complexity
The last regular talk I attended at the summit was Dimensions of Complexity by Nadine Schaeffer. It was a fantastic talk about the dimensions and attributes of complexity and how to focus complexity.
IA Summit 12: Leadership Skills
Dan Brown gave a great talk on conflict entitled Leadership Skills: Managing Difficult Situations on Design Projects. The talk highlights the basis of his new card game Surviving Design Skills.
IA Summit 12: Happiness is Overrated
I really enjoyed Happiness is Overrated. Misery is Money by Dave Burke. This session focused on how customer service affects customer retention and why it is so important to focus on the customer service of the unhappy customers. It is…
IA Summit 12: Communicating Change
Scott Kubie gave a nice summary of change management in his talk on Communicating Change. He described 3 ways to communicate change, and 3 ways to take that communication to the next level.
IA Summit 12: Clutter is King
I really enjoyed Clutter is King: The story of filing, piling and beyond and how people really get things done by Paris Buttfield-Addison and Jon Manning. It was an insightful look at the way that people organically organize information in the real world,…